Inclusion = Representation

RADIOLEX plays a critical role in making sure ALL the people in our community have a voice.

Market research shows racial and ethnic minorities, women, older Americans, and people with disabilities are underrepresented in the media.

FCC statistics indicate women and people of color hold less than 7% of all radio and television broadcast licenses.

Lack of information, misinformation, and disinformation pose serious threats to the safety of minority communities.

Political forces are actively working to silence their voices and erase their visibility.

Now more than ever, RADIOLEX is a vital, trusted resource created by and for the people.

RADIOLEX’s broadcast signal reaches over 250K homes in Fayette County. We have a loyal on-air and online audience of roughly 50,000.

RADIOLEX’s AUDIENCE is:

• community-oriented
• ethnically diverse & multi-lingual
• educated & well informed
• socially-minded
• genxers & millenials
• community organizers & advocates
• politically active & engaged
• committed supporters of local business, music, arts & culture
• entrepreneurs & influencers

Gender Identity: Female 52%, Male 42%, Non-Binary/Other: 6%

Age: 0-24 5%, 25-34 10%, 35-44 10%, 45-54 30%, 55-64 25%, 65+ 20%

Race/Ethnicity: Asian/Asian Americans/Pacific Islanders 2%, Black/African American/African 31%, Hispanic/Latino/Latina/Latin 32%, Native American/American Indian/Indigenous 1%, White/Caucasian/European 32%, Multi-Racial 2%

Primary language: English 50%, Spanish 45%, Other 5%

Sexual Orientation: LGBT 15%, Non-LGBT 85%

Disability: Persons with a disability 10%, persons without a disability 90%

Vulnerability: Highly vulnerable 35%, Somewhat vulnerable 45%, Less vulnerable 20%

For RADIOLEX, vulnerability includes barriers to resources and participation in community life, including access to healthcare, food, affordable housing, economic opportunities, language access, and educational and civic opportunities. Vulnerability includes groups that are actively the focus of political and social hostility, which increases their risk of physical and mental harm. Vulnerability includes immigrants & refugees who are undocumented or otherwise stuck in the broken US immigration system. Vulnerability includes those suffering from chronic mental health, substance use, and other chronic diseases.